Alice Engineer
in Wonderland

Alice dreamt up a world that was fun, whimsical, and full of possibilities. She took her dreams and made them possible. She explored the limitless possibilities of engineering. She built a world that she wanted to live in, a wonderland.

We were challenged by Karina Popovich from Inertia NYC to design a concept and develop an interactive wall with this theme of Alice in Wonderland for the International Manufacturing Technology Show in Chicago last September (that could also be used in other events in the future).

Alice the engineer in Wonderland exhibit teaches how to extrude, emboss, 3D model, and 3D-print your own potion bottle. In a short activity, you can engineer something. The main goal of the project is to let everyone feel capable and inspired to build the world they imagine with the power of engineering. ♠️

Visual Identity, Art Direction: Rodrigo Veloso x Inês Ayer
Main Sponsor: America Makes
Production: Stone Dog Studios
3D-printed candy: Sugarlab
Logo animation: André Peixoto